With just a week until Galaxy Unpacked, Samsung is gearing up to unveil its latest offerings, which include two new foldable phones i.e., Samsung Galaxy Fold5 and Samsung Galaxy Flip5, Galaxy Watch 6 Series, and new S9 series Tablets at the grand event in Seoul. Ahead of the much-anticipated event, TM Roh, the head of Samsung MX and Corporate Design Centre, shared insights into the company's approach to designing these upcoming devices.
At the core of Samsung's design philosophy lies the enduring motto, "Inspired by Humans, Creating the Future," which the company established in 1996. TM Roh, along with his design and engineering teams, understands that users value experiences and meaningful connections over mere technological achievements. With this principle in mind, Samsung has distilled its design philosophy into three key identities, all revolving around the user.
The first identity is "Essential," which prioritizes clarity of purpose and ease of daily use. The second, "Innovative," emphasizes originality and presents a fresh perspective on the purpose of the devices. Finally, "Harmonious" design ensures all elements work together cohesively, aligning with societal, environmental, and ethical values.
TM Roh further elaborates that the upcoming Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9 series, and Galaxy Watch 6 smartwatches embody these three design identities. The foldable phones have been crafted to be more ergonomic, thinner, and lighter than ever before, but achieving such sleekness demands craftsmanship with passion, and when done well, the benefits to users are immense.
The company aims to elevate self-expression to new heights through the upcoming Galaxy foldable phones, while the Galaxy Tab S9 and Watch 6 lineups are designed in a way that seamlessly complements users' needs and personalities.
Samsung takes its environmental responsibilities seriously as well. The upcoming products have been designed with sustainability in mind, as part of their commitment to "Creating the Future" and ensuring a sustainable tomorrow for future generations. The company plans to shed more light on how it has employed recycled and upcycled materials to manufacture non-critical components for the upcoming Galaxy phones.
Mark your calendars for July 26 at 3:00 PM UAE time, when Samsung will host the Galaxy Unpacked event in Seoul. The live stream of the event can be watched on our Galaxy Unpacked page here. Fans are already excitedly pre-registering for the upcoming devices, and those who decide to register now and pre-order will receive free gifts such as a year of Microsoft Office, an extended Samsung Care+ for 2 years, a high-speed Samsung Adapter 25W, and an exclusive AED 100 gift voucher.
With the promise of essential, innovative, and harmonious designs, Samsung's Galaxy Unpacked is set to be an event to remember, ushering in a new era of cutting-edge technology inspired by human experiences and focused on shaping a brighter future.